Baby Blocks- A New Mobile Interactive Incentive Program For Expectant Mothers

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Baby Blocks- A New Mobile Interactive Incentive Program For Expectant Mothers

Baby Block is a new awesome mobile app that is great for new or expecting mothers, You will find much useful information and have the opportunity to earn rewards.

Women who enroll in Baby Blocks can earn rewards for completing prenatal, postpartum and healthy-baby appointments. Users access interactive “baby blocks” via the mobile web app on their iPhones and Android smartphones that shows their prenatal visits, and opportunities to earn rewards for following a prenatal and postnatal visit schedule. Users receive email appointment alerts and wellness-related text messages, connect directly with maternity nurses and earn rewards for keeping the appointments, including rewards such as gift cards to retail outlets and maternity-related items such as teething rings, diaper bags, and thermometers.


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More than 11 percent of the babies born nationwide last year were considered premature, earning the nation a “C” grade according to a new March of Dimes report. Full-term deliveries are important for the health of babies and mothers, considering births before 37 weeks of pregnancy account for 35 percent of all infant deaths, according to the CDC.


New tools, including myriad mobile apps, are helping pregnant women and new parents with prenatal and postnatal care. For instance, UnitedHealthcare’sBaby BlocksTM is a  mobile incentive program now available to Medicaid beneficiaries in 14 states and people enrolled in employer-sponsored health plans. Users access interactive “baby blocks” via the app on their iPhones and Android smartphones that show their prenatal visit. Users can then earn rewards for following a prenatal- and postnatal-visit schedule, including gift cards, toys and diapers.

Encouraging a healthy and full-term pregnancy is the responsibility of parents and health professionals, and technology is helping make that possible. The last few weeks of pregnancy for many mothers can seem endless and often uncomfortable. But expectant parents should take the opportunity to learn just how important the last few remaining weeks are for their baby’s development and health.

 We all know that our baby’s development is crucial during our pregnancy but most crucial is the last few weeks that is when the baby’s development and health is most important. Baby Blocks is a good resource for learning how to encourage a healthy full term pregnancy.

National Prematurity Awareness Month: A Time to Talk About the Risks Associated with Delivering Babies Before 39 Weeks

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By: Sam Ho, M.D., chief medical officer, UnitedHealthcare

November is National Prematurity Awareness Month, an ideal time for families nationwide to think about the health of expectant mothers and babies, and to raise awareness of and increase safe and healthy pregnancies and deliveries.

One out of eight babies nationwide each year is born premature, according to the Centers for Disease Control & Prevention. Premature births represent a small percentage of all births; however, these infants comprise a large proportion of all infant deaths.

Appropriate prenatal and postnatal care is critically important for mothers’ and babies’ health. It is also important for mothers and families to understand the risks associated with elective deliveries before 39 weeks of gestation and their potential impact on infant health. The American College of Obstetricians and Gynecologists (ACOG) defines full-term as 39 weeks and advises against elective deliveries before that.

The potential complications involved with elective childbirth before 39 weeks are very real, yet some first-time mothers may be unaware of the risks. Babies born before 39 weeks are more likely to have respiratory problems and developmental delays, according to numerous published studies.

A review of claims data by UnitedHealthcare showed that 48 percent of newborns admitted to the neonatal intensive care unit (NICU) at select hospitals were from scheduled admissions for delivery – many before 39 weeks of gestation. By being scheduled, or electively induced, these deliveries were prevented from progressing to full term. After sharing these findings, physicians and hospitals altered practice patterns and realized a 46-percent decrease in NICU admissions in the first three months.

The U.S. has the highest rate of preterm birth of any industrialized country. In 2013 more than 11 percent of births occurred before 37 week of gestation, earning the nation a “C” grade from the March of Dimes. Preterm birth and infant mortality rates have been improving in recent years, in part because of an effort to eliminate unnecessary deliveries before 39 weeks.

However, we need to do more. More than 1.3 million babies were delivered by cesarean section in 2011, with wide variation in C-section rates at hospitals nationwide, according to a new study from the University of Minnesota. The overall C-section rate was 33 percent, but the rate ranged between 19 and 48 percent at hospitals across the nation; the researchers could not identify evidence-based factors to explain the variation. C-section deliveries can carry a variety of risks, including infection, blood clots and problems in future pregnancies.

 Besure sure to read about Babies that are delivered by C-sections from the University of Minnesota


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